Attitude and actions go a long wayin today’s selling environment. That’s what the pros will tell you. Sales people who aren’t constantly honing their knowledge and skills risk becoming relics. And developing relationships, the pros say, counts more than ever in our information-rich, Internet-basedworld that provides buyers the tools to be smarter than ever.
Bottom line for the seller: Nothing replaces hard work and innovative thinking. “Today’s sales people better be question-based, value-driven, customer-focused and be able to prove their product rather than try to sell it. Proof comes from testimonials, not sales present ations,” says JeffreyGitomer, president of Buy Gitomer and author of The SalesBible and The Little Red Book of Selling.
Top-selling self-improvement author Paul J. Meyeragrees: “You’ll succeed in direct proportion to your willingness to focus and concentrate on your task—that is to make yourself a master in your craft and in your specific fieldof selling.”
Meyer, who began selling insurance six decades ago and rose to the top of his field in a short time, founded SuccessMotivation International in 1960. As a trainer, speaker andauthor, Meyer says contemplative goal-setting is an early preparatory step that sets the stage for success throughout the entire sales process. Having tangible short-term goals that go out six months, as well aslonger-range goals are vital.
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